Marketing Strategy of Dabur Vatika Hair Oil

1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through our comprehensive range of products, we touch the lives of all consumers, in all age groups, across all social boundaries.And this legacy has helped us develop a bond of trust with our consumers. That guarantees you the best in all products carrying the Dabur name. 1. 1 Dabur India Ltd. – Corporate Profile- Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of US$1 Billion (over Rs 5,000 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, real for fruit juices and beverages and Fem for fairness bleaches and skin care products. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.The company has a wide distribution network, covering over 2. 8 million retail outlets with a high penetration in both urban and rural markets. Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe . Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over 30% of the total turnover. The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company.From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance & innovation. 1. 2. Dabur At-a-Glance | |Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Our story of | |success is based on ded ication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and | |stakeholders. The results of our policies and initiatives speak for themselves. |Leading consumer goods company in India with a turnover of   Rs. 5,283 Crore (FY12),2 major strategic business units (SBU) – Consumer | |Care Business and International Business Division (IBD),2 Subsidiary Group companies – Dabur International and NewU and several step | |down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care | |(Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. | |(USA). 7 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries. Wide and deep market | |penetration with  50 C agents, more than 5000 distributors and over | |1. 3 Million retail outlets all over India | |Consumer Care Business addresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal | |Care, Health Care, Home Care  . |1. 4 Master brands | |Dabur – Ayurvedic healthcare products | |Vatika – Premium hair care |Hajmola  Ã¢â‚¬â€œ Tasty digestives | |Real – Fruit juices & beverages | |Fem – Fairness bleaches & skin care products | |12 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Real, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola, | |Dabur Honey, Glucose, Fem and Odonil. Strategic positioning of Honey as food product, leading to market leadership (over 75%) in | |branded honey market. Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.Vatika has been the | |fastest growing hair care brand in the Middle East. Hajmola tablets in command with 60% market share of digestive tablets category. | |About 2. 5 crore Hajmola tablets are consumed in India every day. Leader in herbal digestives with 90% market share . Consumer Health | |Division (CHD) offers a range of  classical Ayurvedic medicines  and Ayurvedic OTC products that deliver the age-old benefits of | |Ayurveda in modern ready-to-use formats Has more than 300 products sold through prescriptions as well as over the counter.Division | |also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of | |students. | | | | | |International Business Division (IBD) caters to the health and personal care needs of customers across different international | |markets, spanning Nepal, Bangladesh, the Middle East, North & West Africa, EU and the US  with its brands Dabur & Vatika   | |1. Core Values | |Vision- â€Å"Dedicated to the health and well being of every household† | |Principles-Ownership-This is our company. We accept personal responsibility, and accountability to meet business needs. | |Passion for winning-We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to | |be the best at doing what matters most. |People Development-People are our most important asset. We add value through result driven training, and we encourage & reward | |excellence. | |Consumer Focus-We have superior understanding of consumer needs and develop products to fulfill them better. | |Team Work-We work together on the principle of mutual trust & transparency in a boundary-less organization. We are intellectually | |honest in advocating proposals, including recognizing risks. |Innovation-Continuous innovation in products & processes is the basis of our success. | |Integrity-We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners| |and with each other. | 1. 1. 6 Strategic Intent-We intend to significantly accelerate profitable growth. To do this, we will: †¢ Focus on growing o ur core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology. Be the preferred company to meet the health and personal grooming needs of our target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science. †¢ Provide our consumers with innovative products within easy reach. †¢ Build a platform to enable Dabur to become a global Ayurvedic leader. †¢ Be a professionally managed employer of choice, attracting, developing and retaining quality personnel. †¢ Be responsible citizens with a commitment to environmental protection. Provide superior returns, relative to our peer group, to our shareholders 7. Company History | | |[pic] | |   | |   | |   |    | |   | |   | |   | |   | |   | |   | |   | |   | | | |1884 | |   | |Birth of Dabur | | | |1896 | | | |Setting up a manufacturing plant | | | |Early 1900s | | | |Ayurvedic medicines | | | |1919 | | | |Establishment of research laboratories | | | |1920 | | | |Expands further | | | |1936 | | | |Dabur India (Dr. S. K. Burman) Pvt. Ltd. | | |1972 | | | |Shift to Delhi | | | |1979 | | | |Sahibabad factory / Dabur Research & Development Centre (DRDC) | | | |1986 | | | |Public Limited Company | | | |1992 | | | |Joint venture with Agrolimen of Spain | | | |1993 | | | |Cancer treatment | | | |1994 | | | |Public issues | | | |1995 | | | |Joint Ventures | | | |1996 | | |3 separate divisions | | | |1997 | | | |Foods Division / Project STARS | | | |1998 | | | |Professionals to manage the Company | | | |2000 | | | |Turnover of Rs. ,000 crores | | | |2003 | | | |Dabur demerges Pharma Business | | | |2005 | | | |Dabur acquires Balsara | | | |2005 | | | |Dabur announces Bonus after 12 years | | | |2006 | | | |Dabur crosses $2 Bin market Cap, adopts US GAAP | | | |2006 | | |Approves FCCB/GDR/ADR up to $200 million | | | |2007 | | | |Celebrating 10 years of Real | | | |2007 | | | |Foray into organised retail | | | |2007 | | | |Dabur Foods Merged With Dabur India | | | |2008   | | | |Acquires Fem Care Pharma | | | |2009   | | | |Dabur Red Toothpaste joins ‘Billion Rupee Brand' club | | | |2010   | | | |Dabur makes its first overseas acquisition | | | |2011   | | | |Dabur enters professional skin care market | | | |2011 | | |Dabur India acquires 30-Plus from Ajanta Pharma | | | |2012   | | | |Dabur crosses Billion-Dollar Turnover Mark | | | | | | | | | | | 1. 8 Founder and Leaders |Founding Thoughts â€Å"What is that life worth which cannot bring comfort to others† | |The doorstep ‘Daktar' The story of Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a physician tucked away in | |Bengal. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. With m issionary zeal and | |fervour, Dr. Burman undertook the task of preparing natural cures for the killer diseases of those days, like cholera, malaria and | |plague.Soon the news of his medicines traveled, and he came to be known as the trusted ‘Daktar' or Doctor who came up with effective | |cures. And that is how his venture Dabur got its name – derived from the Devanagri rendition of Daktar Burman. Dr. Burman set up Dabur | |in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dr. | |S. K. Burman's commitment and ceaseless efforts resulted in the company growing from a fledgling medicine manufacturer in a small | |Calcutta house, to a household name that at once evokes trust and reliability. | |1. 9. Milestones- Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status| |in the industry.The Company has come a long way in popularizing and making easily available a whole range of products based on the | |traditional science of Ayurveda. And Dabur has set very high standards in developing products and processes that meet stringent quality| |norms. As it grows even further, Dabur will continue to mark up on major milestones along the way, setting the road for others to | |follow†¦ Milestones To Success. | 1. 10. Company Details Dabur Group With a basket including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more efficiently.Given the vast range of products, sourcing, production and marketing have been divested to the group companies that conduct their operations independently: [pic][pic][pic]  [pic] [pic][pic] Dabur Worldwide |[pic] | |Dabur's mission of popularizing a natural lifestyle transcends national boundaries. Today, there is growing global awareness on alternative | |medicine, nature-based and holistic lifestyles and an interest in herbal products. Dabur has been in the forefront of popularizing this | |alternative way of life, marketing its products in more than 60 countries all over the world.Over the years, Dabur's overseas business has | |successfully transformed from being a small operation into a multi-location business spreading through the Middle East, North Africa, West Africa| |and South Asia. | |Our Products Worldwide- We have spread ourselves wide and deep to be close to our overseas consumers. Our overseas product portfolio is | |tailor-made to suit the needs and aspirations of our growing consumer base in the international markets. Offices and representatives in Europe, | |UK, America and Africa . A special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far | |East, North Africa and Europe.Inroads into several European and American markets that have good potential due to resurgence of the | |back-to- nature movement. Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to | |Europe, Latin America, Africa, and other Asian countries. Export of food and textile grade natural gums, extracted from traditional plant | |sources. Partnerships & Production- Strategic partnerships with leading multinational food and health care companies to introduce innovations in | |products and services. Six modern manufacturing facilities spread across South Asia, Middle East and Africa to optimise production by utilising | |local resources and the most modern technology available. | |1. 11.Manufacturing Facilities in India- | |[pic] | | | | | | | | | | | |1. 12 CEO OF DABUR- | |[pic] | | | |Mr.Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002, holding reins of the organization he joined in | |1995. Mr Duggal started his career as a management trainee in Wimco Limited in 1981 after getting his E ngineering Degree (Electrical & | |Electronics) from BITS, Pilani, and Business Management from IIM, Calcutta. His stint at Wimco continued till 1994, with a break in between when | |he joined Bennett Coleman & Co. Ltd for a short period. In 1994, he moved to Pepsi Foods as GM, | | | |Sales Operation.In 1995, he joined the Dabur family as General Manager (Sales & Marketing) of the Family Products Division with products like | |Dabur Amla, Lal Dant Manjan and Vatika in his portfolio. This Division spearheaded the spectacular growth recorded by Dabur in this period. | |Vatika was also launched during this period and is now the Company's second biggest brand. With his dynamic spirit and leadership abilities, he | |soon became Vice-President and SBU-Head of the Family Products Division. In July 2000 Mr. Duggal was appointed Director Sales and Marketing of | |Dabur India Limited. And in 2002, he became the CEO of the Company – a professional with valuable experience to steer the company ahead in its | |growth plans. | |Spanning a career of over 20 years, Mr.Sunil Duggal has travelled widely across India and handled diverse portfolios that have helped him | |understand the dynamics of FMCG businesses and market trends. He is well versed in the intricacies of India's regional diversities and consumer | |needs. Mr. Duggal lives in Delhi with his wife and one child. Whenever he gets a break from his official responsibilities, Mr. Duggal likes to | |spend time at home with his family and an occasional round of golf. | |1. 13. Corporate Governance- Good corporate governance and transparency in actions of the management is a key to a strong bond of trust with the | |Company’s stakeholders. Dabur understands the importance of good governance and has constantly avoided an arbitrary decision-making process.Our | |initiatives towards this end include: -Professionalization of the board | |Lean and active Board (reduced from 16 to 10 members) | |Less number of p romoters on the Board | |More professionals and independent Directors for better management | |Governed through Board committees for Audit, Remuneration, Shareholder Grievances, Compensation and NominationsMeets all Corporate Governance | |Code requirements of SEBI | |1. 14. Corporate Citizenship- When our Founder Dr. S. K. Burman first established Dabur, he had a vision that saw beyond the profit motive. In his| |words, â€Å"What is that life worth which cannot bring comfort to others? † This ideal of a humane and equitable society led to initiatives taken to | |give back some part of what Dabur has gained from the community.Our major initiatives in the Social sector include: Establishment of the | |Sustainable Development Society, or Sundesh, in 1993 – a non-profit organization to promote research and welfare activities in rural areas; | |Promoting health and hygiene amongst the underprivileged through the Chunni Lal Medical Trust; and Organizing the Plant for Life programme for | |schoolchildren – to create environmental awareness amongst young minds. Our commitment to Environment- Ancient wisdom of conservation- From times| |immemorial, Indian sages and men of wisdom have understood and appreciated the value of nature and its conservation. Our ancestors recognized | |that if we grabbed from nature beyond what was healthy, it would lead to all round degradation, and even the extinction of humanity. That is why | |nature was sanctified and worshipped in the form of gods and goddesses. | | | | | | | | | | | | | | | | | | |1. 15 Dabur upholds the tradition | |Today, we at Dabur also value nature's bounty. Without the fruits of nature, the vision of Dabur would never have been fulfilled. And that is the| |reason for our unfailing commitment to ecological conservation and regeneration.We would like to follow the principles of our ancient texts, | |which say: â€Å"Dehi me dadami te† – â€Å"you give me, and I give yo u†. | | | | | | | |1. 16 Back to Nature | | | |Rare herbs and medicinal plants are our most valuable resource, from which all our products are derived.Due to overexploitation of these | |resources and unsustainable practices, these plants and herbs are fast reaching the point of extinction. In view of this critical situation, | |Dabur has initiated some significant programmes for ecological regeneration and protection of endangered plant species. | | | | | | | |1. 17 Plants for Life | | | |We have set up the â€Å"Plants for Life† project in the mountainous regions of the Himalayas.Under the project, a high-tech greenhouse facility has | |been set up for developing saplings of rare and endangered medicinal plants. Fully computer-controlled and monitored, this greenhouse maintains | |the highly critical environmental parameters required for their survival. We are also developing quality saplings of more than 20 herbs, 8 of | |them endangered, through micro propag ation. In addition, satellite nurseries spread across mountain villages and contract cultivation of | |medicinal herbs helps in maintaining the ecological balance. These measures have also helped provide local cultivators the scientific knowledge | |for harvesting herbs and a steady source of income.So that they are not forced to exploit the environment to earn a livelihood. | | | | | | | |1. 18 Living a Green Heritage | | | |These are significant steps that can contribute to a better world for coming generations. To whom we would like to bequeath a world not bereft of| |nature. But full of flowering and fruit bearing trees, animals, birds and humans living in good health and complete harmony. |IT Initiatives | |At Dabur India Limited, knowledge and technology are key resources which have helped the Company achieve higher levels of excellence and | |efficiency. Towards this overall goal of technology-driven performance, Dabur is utilizing Information Technology in a big way. Thi s will help in| |integrating a vast distribution system spread all over India and across the world. It will also cut down costs and increase profitability. | |Our major IT Initiatives-Migration from Baan and Mfg ERP Systems to centralized SAP ERP system from 1st April 2006 for all business units. | |Implementation of a country wide new WAN Infrastructure for running centralized ERP system. Setting up of new Data Centre at KCO Head Office. |Extension of Reach System to distributors for capturing Secondary Sales Data. Roll out of IT services to new plants and CFAs. | |Future Challenges-Forward Integration of SAP with Distributors and Stockists. Backward Integration of SAP with Suppliers. Implementation of new | |POS system at Stockist point and integration with SAP-ERP. Implementation of SAP HR and payroll. SAP Roll-out to DNPL and other new businesses. | | | | | |1. 20 Sustainability Report- | |At Dabur, environment and nature is the lifeline of our business.With a portfolio of Ay urveda and nature-based products, conservation of nature | |& natural resources is deep rooted in our organizational DNA, and in every aspect of our ever-growing business. We, at Dabur, have not merely | |incorporated the concept of sustainability into the core of our business but have, in fact, expanded it to encompass our aspirations and | |responsibilities to the society and to the environment. It is this concept that inspires us to optimize our business performance to tackle the | |new and growing challenges of environment and technology. It is a concept on which we aspire to build an organization that will continue to | |increase value for all our stakeholders for generations to come, hrough intensive focus on Conservation of Energy and Technology Absorption, | |along with Health, Safety and Environment Protection. | |1. 21. Conservation of Energy- | |Dabur has been undertaking a host of energy conservation measures. Successful implementation of various energy conservation pro jects have | |resulted in a 13. 8% reduction in the Company’s energy bill in the 2008-09 fiscal alone. What was noteworthy was the fact that this reduction has | |come despite an 8-9% volume increase in manufacturing, and an average 11. 7% increase in cost of key input fuels .The host of measures – key among| |them being use of bio-fuels in boilers, generation of biogas and installation of energy efficient equipment – helped lower the cost of | |production, besides reduce effluent and improve hygiene conditions & productivity. | |[pic] | |1. 22. Technology Absorption | |Dabur has also made continuous efforts towards technology absorption and innovation, which have contributed towards preserving natural resources. | |These efforts include: Minimum use of water in process by pre-concentration of herbal extract and reduction in concentration time.Uniform | |heating in VTDs by hot water as against steam earlier, resulting in 30% reduction in bulk wastage by using n on-stick coating and formulation | |change. Improvement in water treatment plant through introduction of RO (Reverse Osmosis) system for DM water, reutilization of waste water from | |pump seal cooling and RO reject waste-water management. Introduction of water efficient CIP system with recycling of water in fruit juice | |manufacturing. Development of in-house technology to convert fruit waste into organic manure by using the culture Lactobacilus burchi. The | |Company has achieved a host of significant benefits in terms of product improvement, cost reduction, product development, import substitution, | |cleaner environment and waste disposal, amongst others. | | |1. 23. Health Safety & Environmental Review | |Renewing the commitment to Health Safety and Environment, Dabur has formulated a policy focusing on People, Technology and Facilities. A | |dedicated â€Å"Safety Management Team† has also been put in place to work towards the prevention of untoward incidents at the c orporate and unit | |level, besides educate & motivate employees on various aspects of Health, Safety and Environment. The Company is also continuously monitoring its| |waste in adherence with the pollution control norms.In pursuance of its commitment towards the society, efforts have also been initiated to | |conserve and maintain the ground water level. The efforts include implementation of rainwater harvesting, which has delivered encouraging results| |and has put the company on the path to becoming a Water-Positive Corporation. Dabur also initiated a Carbon Foot Print Study at the unit level | |with an aim to become a carbon positive Company in years to come. At Dabur, we are committed to sustainable development throughout our diverse | |operations. And, we will strive to translate the good intentions into concrete and lasting results, contributing to the ultimate good of the | |society. | | | | | | | | | | | | |   | 1. 24. PRODUCT LINE Foods: †¢ Real †¢ Real A ctiv †¢ Hommade †¢ Lemoneez †¢ Capsico Health Care: ? Baby Care †¢ Dabur Lal Tail †¢ Dabur Baby Olive Oil †¢ Dabur Janma Ghunti ? Health Supplements †¢ Dabur Chyawanprash †¢ Dabur Glucose D ? Digestives †¢ Hajmola Yumstick †¢ Hajmola Mast Masala †¢ Anardana †¢ Hajmola Hajmola Candy Fun2 †¢ Hajmola Candy †¢ Pudin Hara (Liquid and Pearls) †¢ Pudin Hara G †¢ Dabur Hingoli ? Natural Cures †¢ Shilajit Gold †¢ Nature Care †¢ Sat Isabgol †¢ Shilajit †¢ Ring Ring †¢ Itch Care †¢ Backaid †¢ Shankha Pushpi †¢ Dabur Balm †¢ Sarbyna Strong Personal Care: ? Hair Care Oil †¢ Amla Hair Oil †¢ Amla Lite Hair Oil †¢ Vatika Hair Oil †¢ Anmol Sarson Amla ? Hair Care Shampoo †¢ Anmol Silky Black Shampoo †¢ Vatika Henna Conditioning Shampoo †¢ Vatika AntiDandruff Shampoo †¢ Anmol Natural Shine Shampoo Oral Care: †¢ Dabur Red Gel â € ¢ Dabur Red Toothpaste †¢ Babool Toothpaste †¢ Dabur Lal Dant Manjan †¢ Dabur Binaca Toothbrush Skin Care †¢ Gulabari Vatika Fairness Face Pack Ayurvedic Specialties †¢ Ayurveda †¢ Ayurveda Vikas 1. 25 Rural and urban potential Rural-urban profile OVERVIEW OF FMCG SECTOR IN INDIA- The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13. 1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 14. billion in 2008 to US$ 33. 4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer ‘upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry.India is one of the largest emerging markets, with a population of over one billion. India is middle class base of 300 million. Around 70 per cent of the total households in India (188 million) reside in the rural areas. The total number of rural households is expected to rise from 145 million in 2007 one of the largest economies in the world in terms of purchasing power and has a strong -08 to 153 million in 2009-10. This presents the largest potential market in the world. The annual size of the rural FMCG ma rket was estimated at around US$ 14. 5 billion in 2007-08. With growing incomes at both the rural and the urban level, the market potential is expected to expand further. |Urban |Rural | |Population 2007-08 (mn household) |53 |145 | |Population 2009-10 (mn household) |69 |153 | |% Distribution (2007-08) |28 |72 | |Market (Towns/Villages) |3,768 |627,000 | |Universe of Outlets (mn) |1 |3. 3 | Source: Statistical Outline of India (2008-09), NCAERAn average Indian spends around 40 per cent of his income on grocery and 8 per cent on personal care products. The large share of fast moving consumer goods (FMCG) in total individual spending along with the large population base is another factor that makes India one of the largest FMCG markets. [pic] 1. 26 Product Profile- Overview of VATIKA The Vatika brand was launched in 1995 with Vatika Hair Oil as its first product. In the very first year of its launch it crossed Rs. 100 million in turnover. Over the years, Vatika has come to be amo ngst the company’s highest selling brands. It was joined in 1997 by Vatika Henna Cream Conditioning Shampoo and later, in 2000, by Vatika Anti-Dandruff Shampoo.In 2003, brand sales crossed Rs. 1,000 million. From the company’s perspective, Vatika is expected to continue to drive its growth in the years to come. With its innovative offerings, the brand aims to become a frontrunner in the market for hair care and skin care products. Vatika is a comparatively young brand but is already acknowledged for the qualitatively influential and pioneering role that it has played in the evolution of the categories it has had a presence in. Currently, the total annual sales of Vatika products are over Rs. 1,000 million. Of this, Vatika Hair Oil enjoys a 6. 4% market share in the coconut hair oil category (Source: ACNielsen ORG-MARG, 2007).Vatika has not just been successful in garnering a premium image but, today, stands as the preferred and trusted brand of 11. 1 million users (Sou rce: IRS Household Data). STP Analysis of Vatika hair oil Segmentation vatika Hair Oil was launched at an almost 100% premium to the market leader. This meant that the segment of the market that dabur wanted to cater to was the premium segment which valued nourishment of the hair above the price and it tried to attend to that segment which was not price sensitive. Targeting This was in line with its proposition and overall brand strategy of a premium up-market product targeted for individual needs as opposed to the collectivist culture of the category. It targeted the high-income urban category of hair oil users.Since the product was expensive it could mainly cater to the urban market as opposed to the rural market where consumers are highly price sensitive. Being positioned as having amla, henna and lemon extracts, the product was targeted towards the young, contemporary, educated, multi-faceted, achievement-driven and confident women who were positioned as the Vatika Woman. Positi oning ‘Total hair Care’ brand: The product innovation was fed by the vital consumer insight that many women in contemporary India are worried about hair problems caused by urban pollution, frequent change of diet due to geographical mobility and other factors. Beset by modern-day hair problems, they are far more inclined to rely on homegrown remedies.By offering hair oil that combined the benefits of natural products in a single pack, Vatika created a niche for itself as the ‘total hair care’ brand. â€Å"Natural† offering: Vatika is a brand that espouses traditional wisdom about health in a modern format. It believes that nature has perennial answers to day-to-day health issues, particularly when it comes to hair care and skin care. In a world where modern living causes untold stress the Vatika brand holds out the promise of providing natural ingredients that rejuvenate and safeguard the human body in an extraordinary way. This concept is put to wor k through contemporary, modern products, offered by Vatika.The Vatika woman: The Vatika woman is young, contemporary, educated, multi-faceted, achievement-driven and confident. It is in the Vatika brand that she sees a true reflection of her own personal ideals. Through creation of the concept of Vatika woman, it has tried to carve out a new positioning in the minds of the new age woman. MARKETING MIX OF VATIKA HAIR OIL Vatika Hair Oil has made a huge impact with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Vatika Hair Oil. The mix shall be analyzed as followed: †¢ Product †¢ Price †¢ Place †¢ Promotion Product |Price |Promotion |Place | |Product Variety |List Price |Advertising & Promotion |Channels | |Quality |Discount |Public Relations |Location | |Design |Financing Schemes |Sponsorships |Inventory | |Features |Credit Terms |Internet Marketing | | |Brand Names | | | | |Services | | | | 1. 27.PRODUCT: Brand Name: Vatika in Hindi means ‘garden’. The brand attempts to live up to the promises – beauty and nature – that are associated with its very name. Starting with these associations Vatika has assiduously built a brand that delivers on all these values through its various product offerings, the mother brand being Vatika Hair Oil. Innovative product offering: Vatika Hair Oil is coconut hair oil with special ingredients adding value to the product. While coconut oil has been regularly used by Indian women as a basic hair nutrient, a combination of herbs and natural products such as henna, amla and lemon have been used for special hair needs.Coconut hair oil provides nourishment to the hair, while henna along with other herbs coat the hair and protect it from oxidation, thereby maintaining its natural colour. Amla strengthens hair roots and helps maintain their natural hea lth and thickness. Lemon with its astringent action controls sebum flow and helps in prevention of dandruff. Apart from henna, amla and lemon, it also contains other natural ingredients like brahmi, neem, bahera, kapurkachari, harar, and ugdha and sugandhit dravyas. Packaging: The qualities of Vatika products, ascribed to the brand by hundreds of thousands of satisfied consumers, have been further underlined by its attractive packaging.In a category dominated by blue packs as analogous of pure coconut oils, Vatika broke the norm with its white and green bottle with a mushroom cap. The green-and-white colors, used in its packaging, reflect the brands’ natural ancestry and give it a premium look. These also help Vatika stand out in the cluttered environment of Indian retail. Available in: Bottles 75 ml, 150 ml, 300 ml Flip cans 150 ml, 300 ml Flip cans were introduced for the winter season. Quality: Vatika products contain natural ingredients that have been blended together thr ough scientific processes at Dabur’s in-house research laboratories. Dabur Research Foundation has more than 100 scientists working together to make superior quality products that match international standards. PRICE/QUALITY MATRIX Price> |High |Middle |Low | |Quality | | | | |v | | | | |High |Luxury Segment |Ideal For Penetration |Premiere Offering | | |VATIKA | | | |Middle |Overpriced |Average |Real Bargain | |Low |Make The Sale and Run |Unhappy Customers |Cheap Goods | PLACE Vatika products including Vatika Hair Oil are sold in 38 countries through more than 15 lakh retail outlets and 5,000 distributors who service the entire country through a wide marketing network. [pic] Dabur’s distribution network extends beyond India in the following countries as well: Distribution Network †¢ Central, North & South America †¢ Australia †¢ Asia †¢ Middle East †¢ North & South Africa †¢ East & West Europe 1. 28 Promotion Vatika – the key focus brand of the company – has always been well supported.The company realized early that, from the perspective of brand building, it was vital to invest in this brand. Vatika Hair Oil’s first promotion: It focused on the key benefit – beautiful hair without hair problems – that came about as a result of the extra nourishment through the value addition of henna, alma and lemon-derived additives. Creating conceptual awareness: In the initial phase of the communication, the marketing objective was to create conceptual awareness about the new product – the goodness of coconut oil enriched with natural herbs. Vatika was firmly established as the leader in the new category of value-added hair oils and its promotion campaign was so successful that the product segment itself came to be identified with Vatika.In 1997, the company created a new promotion campaign, which reinforced the obvious fact that most coconut oil brands were, not equipped to combat the e ffects of pollution, hard water and chemicals – the major causes of hair ailments and hair deterioration. STP Analysis of DABUR CHYAWANPRASH Segmentation Dabur Chyawanprash is the market leader in the Chyawanprash segment. It comes under the category of health supplements. The segments that it considers are growing kids, competitive youth, ever-busy housewives and the aged. For the growing kids: In today's competitive environment, the children are under high pressure to excel. For the competitive youth: Modern life keeps the youth busy and demands them to be active and efficient.For ever-busy housewives: The ‘homemaker' needs to be fit in order to shoulder all responsibilities. For the aged: Old age weakens a person physically and mentally. After segmenting the population into these categories it aims to keep them fit and healthy. TARGETING Traditionally, chyawanprash was supposed to be a health supplement for the aged and kids. Dabur Chyawanprash (DCP) is now targeting adults, housewives, youth and kids. This it is trying to achieve through its promotion activities by making Amitabh Bacchan and Vivek Oberoi do the endorsement act. Amitabh has been projected as a user of Chyawanprash attempting to establish the relevance of DCP amongst the adults in today’s demanding lifestyle.Vivek, who represents an urban ambitious non-user with a mindset that Chyawanprash is not for him, meets his moment of truth when outperformed by a young Chyawanprash user, thus reaching out to kids. His final conversion from a non-user to a Chyawanprash user connects with the Youth. These two ads complement each other and connect very well with the targeted consumers. POSITIONING â€Å"Andar se strong†: Dabur chyawanprash has the tag line â€Å"Andar se strong† By using a natural language instead of scientific language it is able to connect with the consumers and is able to achieve a better positioning in the minds of the Indian health conscious consume r. A category like Chyawanprash for instance needs to understand that in employing the category language it loses any chance of expressing its own benefit distinctively.Holistic Health benefit of Ayurveda: Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections & building resistance to disease. The brand conveys this health conscious holistic view of the product. Brand Trust: Over 100 years of Dabur’s experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies – makes DCP a trustworthy offering for consumers. Consumers view DCP as a product by a trusted brand and therefore do not need to think twice before making a purchasing decision. 1. 29 MARKETING MIX FOR DABUR VATIKA HAIR OIL AND DABUR CHYAWANPRASH [pic] | | | | | | | | 1. 30. MARKETING MIX OF DABUR CHY AWANPRASH Dabur Chyawanprash is the market leader in the chyawanprash segment and has achieved this with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Dabur Chyawanprash. The mix shall be analyzed as followed: †¢ Product †¢ Price †¢ Place †¢ Promotion Product |Price |Promotion |Place | |Product Variety |List Price |Advertising & Promotion |Channels | |Quality |Discount |Public Relations |Location | |Design |Financing Schemes |Sponsorships |Inventory | |Features |Credit Terms |Internet Marketing | | |Brand Names | | | | |Services | | | | Product Dabur Chyawanprash is the leader in the Chyawanprash category and enjoys a market share of 61 per cent.In 50s Dabur pioneered the concept of branded Chyawanprash and since has invested heavily in product development, clinical studies and consumer awareness. The product is essential ly a health supplement. Known as the â€Å"elixir of life†, Chyawanprash has (clinically) proven benefits in maintaining smooth body functioning. The principal ingredient Amla (Indian Gooseberry) acts as an anti-oxidant and immune-stimulant. Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections & building resistance to disease. It is these properties that make Dabur Chyawanprash a preferred choice for its users.Ingredients of Dabur Chyawanprash †¢ Vishwast Amla, Ashwagandha, Hareetaki, Dashmul, Ghrit and several other herbs and herbal extracts. †¢ Special Vishwast fortified with additional health beneficial herbs like   Keshar, Akarkara etc. Available in: Dabur Chyawanprash is available in three sizes to cater to the needs of different types of people. 1. One kilogram pack 2. 500 gram pack 3. 250 gram pack PRICE The pricing o f Dabur chyawanprash is very competitive. Dabur chyawanprash uses second-degree price discrimination i. e. more the quantity, lower the price. 1kg Rs. 175. 00 500gms Rs. 100. 00 250gms Rs. 55. 00 PRICE/QUALITY MATRIX Price> |High |Middle |Low | |Quality | | | | |v | | | | |High |Luxury Segment |Ideal For Penetration |Premiere Offering | | | |DABUR CHYAWANPRASH | | |Middle |Overpriced |Average |Real Bargain | |Low |Make The Sale and Run |Unhappy Customers |Cheap Goods |PLACE- Dabur has a very wide distribution of its products through 1. 6 million retail outlets and 50 C & F agents all over India who distribute products to the retailers. A distribution of C & F agents and manufacturing locations is given below. Dabur’s distribution network extends beyond India in the following countries as well: 1. 31. COMPETITOR ANALYSIS OF VATIKA The key competitor’s of Dabur in the Hair Oil segment are Keo Karpin, Emami, Bajaj, Marico, HLL, which together with Dabur have about 64% of India's domestic market. Dabur is one of India's largest players in the hair oil segment and the fourth largest producer of FMCG. It was established in 1884, and had grown o a business level in 2003 of about 650 million dollars per year. Dabur Hair Oils have a market share of 19%. We have tried to analyse the competition for Dabur in the Hair Care segment as follows:[pic] Keo Karpin, a fifty-year old brand, is a pioneer in the light hair oil category. The pleasantly perfumed hair oil has its main market in the Hindi belt and also has significant presence in eastern and western India. Its share is 6% of the total hair oil market. Emami has existence in hair oil market through Himani Navratan oil and Himani Oil. Emami has taken Madhuri Dixit as brand ambassador for emami oil and Amitabh Bachchan for Himami Navratan Oil. Overall it has a share of 4% in hair oil market.Bajaj has two flagship oil brands – Bajaj Brahmi Amla and Bajaj Almond Drops — currently have a value sha re of 19 per cent and 12 per cent in their respective oil categories as per ORG-Marg. Besides, the company has also decided to enhance its retail presence by nearly 20 per cent from the existing 5 lakh retail outlets in an attempt to reach the rural parts. Overall it has a market share of 4% in hair oil market. Marico’s Parachute is premium edible grade oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over time it has become the gold standard for purity. Parachute's primary targets have been women of all age. The brand has a huge loyalty, not only in the urban sections of India but also in the rural sector.It has a market share of 28%. HLL has two products, Clinic plus Hair Oil and All Clear Clinic Hair Oil. Overall it has a 3% share in hair oil market. COMPETITOR ANALYSIS OF CHYAWANPRASH The key competitor’s of Dabur in the Chyawanprash segment are Baidyanath, Zandu and Him ani, which together with Dabur have about 85% of India's domestic market. Dabur is India's largest Ayurvedic medicine supplier and the fourth largest producer of FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650 million dollars per year, though only a fraction of that is involved with Ayurvedic medicine. Dabur Chyawanprash (herbal honey) has a market share of 61%.We have tried to analyse the competition for Dabur in the Chyawanprash segment as follows: [pic] Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in 1917 in Calcutta, and specializes in Ayurvedic medicines, though it has recently expanded into the FMCG sector w

Admission to Physical Therapy Graduate Program

In all aspects of my life, perhaps the most significant inspiration that has shaped my life becoming the person I am today and gave me direction is experience itself who has taught me well. I had a tough childhood with my parents and my first marriage was unsuccessful.However, the outcome made me a stronger, more responsible and compassionate individual developing a heart for others in need. My loving and forgiving grandmother imparted to me values that have served as my guiding principles through the years. I always give my best in everything I do no matter how insignificant that may be.I believe in the saying do unto others as you would have them do unto you because true happiness to me is caring for others. This is the very reason why I worked so hard to complete my education by all means despite many obstacles so that I could be of great service to many when I finished my graduate program.Pursuing my college education was quite a struggle. I have to joggle raising two boys and st udies as well as financial resources. As a stay-home mother, I took initiatives to continue schooling whether on-line or on-site at Mountain State University and Chattahoochee Technical College maintaining very high marks. Due to lack of funds, I stopped during the fall of 2005 until April 2006.With much dedication, I moved on with my studies in May 2006. I thought then that it was impossible but I did it because I was determined, committed and focused. Currently, I am senior at Charter Oak State College finishing my undergraduate studies with a 3.90 GPA at the same time doing my required 80-hour observation.Besides my family, realizing my education would be my other great accomplishment more so when I graduate from this program. I am motivated to undertake this study because I believe that this is a good foundation to sharpen not only my intellectual purpose but my capabilities that will propel me to more achievements in life and a career in physical therapy.Ever since growing up I have uncovered my desire to help others probably because I have an outgoing personality. When I started college, I wanted to be psychologist. However, I have a neck problem that needed to be addressed through physical therapy. During my treatment, I just fell in love with whole process and like what I saw. The therapist was truly concerned about my pain and tried to make me strong and healthy again. There were these exercise equipment that help the patients strengthen their weak areas.Fitness and health are part of me. I play golf once a week at the same time goes fishing, horseback riding and hiking. I joined the Country Music Marathon last April with a time of four hours and three minutes, which landed me at the top 7% overall and top 3% in the women’s. I feel that I am a healthy person and could promote the benefits of nutrition and exercise to a lot of people. There is a shortage of physical therapist. I believe I would make a great therapist.While searching for a gradua te school that would meet my goals, I was excited to find the holistic approach of Alabama State University in Montgomery to physical therapy. I have devoted my undergraduate studies to prepare for this so that I can finally practice what I have learned. By adopting the tools and methods the university will provide, I can correctly interpret the theories and practices of physical therapy that are both insightful and sound.After graduation, I intend to pursue this career either in government or private to support my family and help those in need of physical rehabilitation making sure they get the necessary care and attention. When I gained enough knowledge and experience, I plan to set up my own therapy sessions at home during my free time to serve nearby patients.Though school may be over, I will still continue educating myself through research on-line to further expand my knowledge. I really enjoy what I do because I want to be a good example to my children and hopefully give them better education. All the hardships are nothing if you love your family.ReferenceAlabama State University, Montgomery. (2006). Physical Therapy. Heath Sciences. Retrieve August 15, 2006, from http://www.alasu.edu/Health_Sciences/default.aspx?id=16

The Strengths and Weaknesses of Boeing 767 New Airplane Program Free Essay Example, 2000 words

Another weakness in terms of quality was about the modification in production. Until all drawing and parts were available, cockpit work was delayed for two-crew models, and also demanded the alteration in the test procedure. Testing of each system sequentially when it became operational was not possible then. Furthermore, another weakness which reinforced this weakness was that functional testing was done after complete installation of a two-person cockpit. Hence the delay in problem detection and correction became another big weakness in terms of quality assurance. This gave chances for some errors and problem to be overlooked from one stage of installation to other. Another weakness in terms of quality was about the modification in production. Until all drawing and parts were available, cockpit work was delayed for two-crew models, and also demanded the alteration in the test procedure. Testing of each system sequentially when it became operational was not possible then. Furthe rmore, another weakness which reinforced this weakness was that functional testing was done after complete installation of a two-person cockpit. Hence the delay in problem detection and correction became another big weakness in terms of quality assurance. We will write a custom essay sample on The Strengths and Weaknesses of Boeing 767 New Airplane Program or any topic specifically for you Only $17.96 $11.86/page Hence, there should be no doubts about inflation or any change in any element used in any economic model.

The Culture of Ghana - 1238 Words

Culture is one of the most relevant elements that can define not only a society but also a country’s cumulative beliefs and system. Often noted as the origins of a country, culture is definitive in the sense that it harbors all the elements that can provide justification on the traditions and norms set by the society for its members. More often than not, the society members follow norms in order to create a harmonious community, and the beliefs and the traditions serve as the poles or grounding rules for each member to follow. Culture is very dynamic in the way that it can change over a variety of foreign influences but what is permanent about it is that original elements about it often lingers with the influences, therefore making it multi-faceted and broad. More importantly, culture serves as an individual and unique trait each society has, and therefore sets it apart from other countries and other societies. In the form of African culture, the country Ghana has its own defi nitive form that is somehow similar with other African country’s culture but different in various elements. This is why it is the most intrinsic characteristic of Ghananese culture; with its deployment of systems, structures and social elements, it is set apart from other African cultures. But what should be given importance is its original context, which also sprung from the African importance of culture. According to Steven J. Salm and Toyin Falola (2002), â€Å"Africans regard culture as essential toShow MoreRelatedGhana Culture : The Five Elements Of The Ghana Culture767 Words   |  4 PagesThe research that I will be doing is about the Ghana Culture. I will be using secondary sources of data to use in my paper. I will be explaining the five elements that the Ghanaians have in their culture. I chose to do this culture because I have always been interested in the way that the Ghanaians dance, dress, and how they celebrate in their culture. In the Ghanaians culture, they symbolize things that represent their culture the most. The symbol that they symbolize is their flag. Each color ofRead MoreThe Culture And Customs Of Ghana1714 Words   |  7 Pagesspecific communities. For example, Kente clothes are made from cotton, silk, and raffia. Salm and Falola claim that, The cultures and customs of Ghana today are a product of diversity in indigenous form, influenced by a long history of Islamic and European contacts. They represent a dynamic process of adoption and adaptation, incorporating elements of outside cultures. The Ghana Boy tunics are a good example of how African artists combined elements of traditional African work with European elementsRead MoreThe Culture And Values Of Ghana1094 Words   |  5 Pagesfrom culture to culture. 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Ghana was the first nation in the south of the Saharan Dessert where Europeans came to trade in. They traded slaves after the gold trade. Regardless of being rich in raw materials, and endowed with an effective civil service. Ghana suffered from corruption soon after their independence in 1957. A few of Ghana’s gl obalization includes their culture, economy, and LifestyleRead MoreGhan A Country Of Many Firsts1340 Words   |  6 Pages Ghana Ghana is a country of many firsts: the first to win a medal in the Olympics for football, first to be a sub- saharan country, and first to use seashells as money. Ghana is a West African country that boarders the Gulf of Guinea, Cote d’ Ivoire, and Togo. It’s comparable to the U.S state, Oregon at 92,100 square miles. Ghana, the richest country in West Africa, once used sea shells as money. Ghana geographically is on the west coast located directly between Senegal and Cameroon. Ghana’s climateRead MoreGhan A Nation Of The Developing World1460 Words   |  6 Pages Ghana is a nation in the developing world. Ghana is continuously ranking among the top three in Africa for â€Å"freedom of speech†. Ghana was the first place in sub-Saharan Africa where Europeans arrived to trade. They traded first in gold, next in slaves. According to BBC, Ghana likewise was the first black African nation to achieve independence from the British colonial power. Despite being rich in mineral resources, and endowed with effective civil service. Ghana fell victim to corruption soon afterRead MoreGhan A Country Of Many Firsts1339 Words   |  6 Pages Ghana is a country of many firsts: the first to win a medal in the Olympics for football, first to be a sub- saharan country, and first to use seashells as money. Ghana is a West African country that boarders the Gulf of Guinea, Cote d’ Ivoire, and Togo. It’s comparable to the U.S state, Oregon at 92,100 square miles. Ghana, the richest country in West Africa, once used sea shells as money. Ghana geographically is on the west coast located directly between Senegal and Cameroon. Ghana’s climateRead MoreBuilding A Construction Of Ghana1500 Words   |  6 PagesEstablishing a construction company in Ghana is very important because of the ongoing growing of Ghana. Ghana wants to become more modern day and start building more houses and more buildings in its cities. Moving an construction company over to Ghana is a good idea because they need construction material to build. The business endeavor is to create a company that will provide construction material to contractors that are doing construction on houses and buildings. The planned market is to sell or

Race Determined Inclusion and Exclusion in America

Historically, America has been a nation that participates in discriminatory practices based on perceived race. European Americans have always considered themselves as a privilege group, therefore excluded from the discriminatory practice against other minorities. Mexicans, Filipinos, Blacks (African Americans) and Native Americans, were excluded from first class citizenship, and were and still are in some cases America’s victims of separatism. Americans of European descent fought to keep their status quo though eugenics, racial discrimination and unfair laws and practices. Therefore, many obstacles were put in place to disenfranchised minorities through strategically bigoted activities and politically orchestrated legislation. Some of these things included inequality in economics, living conditions, immigration repression, and demeaning treatment supported by white European Americans. All of these practices simply because of external features, or known background regardless of personal appearance. In the book Racial Formation in United States, Michael Omi and Howard Winant attempt to explain and examine specific models of racial theory in America. These models are categorized into three specific racial theories, ethnicity, class and nation. The ethnicity based theory explains that all races will be treated as immigrants, and in time will be accepted in society as equal citizens. The class based theory approaches race based on social economic standing. The biologicalShow MoreRelatedShould Privilege Be Defined As An Exceptional Advantage, Favor, Immunity, Or Right?1594 Words   |  7 PagesStates is through race. When the Europeans first landed in the United States, they brought along their culture, traditions, religions, and their perceptions of the world. It is their idea of the worldview of races which led to the society that we have today. The idea of the race worldview remained embedded in the American society and thus certain groups of people were allowed to have certain privileges. The question of who was able to enjoy the rights and privileges of white America came forward. InRead MoreWhy Compare Kincaids Girl and Olsens I Stand Here Ironing1339 Words   |  6 Pagesaccount of 1930s and 1940s as it follows the life of the author from birth till early adolescence. During this period the USA suffered one of its deepest crises and also participated in WWII. We can easily presume how poor the conditions of life in America were at that time. Furthermore, the story itself tells us a lot about the difficulties the young mother had to face while raising her daughter. â€Å"Girl† is probably set in 1960s, since we know Kincaid was born in 1949. The place of the story is AntiguaRead MorePast Influences that Marked Brazils Contemporary Society1679 Words   |  7 Pagesarticulatory principle for an immense diversity of social movements that have adopted the language of right as a way of expressing their demands† and because of this, citizenship is a â€Å"crucial weapon not only in the struggle against social and economic exclusion and disparity but also in the broadening of dominant conceptions of politics.†[1] This paper will argue that the economic and social inequalities faced by many inferior populations in Brazil are an effect of the neoliberal concept of citizenshipRead MoreRace and Culture in the Literary Work of Wendy Chang and Junot Diaz1718 Words   |  7 PagesRace and culture, constantly interrelated, have long been key components of everyday life and social order in society. With many various cultures and races slowly churning into a large melting pot, there are still many limitations to which particular races have inherited constant discrimination and marginalization. In a country that pride’s itself of liberty and justice for all, there remain instances of discrimination that are faced by individuals that don’t fit the â€Å"model minority†. Legal and culturalRead MoreAnalysis Of The Article Racialized Discourses And Ethnic Epistemologies By Gloria Ladson Billings871 Words   |  4 Pagesworldview and knowledge. The concept of race is created in the West, new languages and truths were established about it. When the Europeans set up the concept of race, they only included three races, which were ‘Caucasoid’, ‘Negroid’ and ‘Mongoloid’ during the Middle Ages. As a result, it left out the people of the Americas, Indian subcontinent, East and Southeast Asia, and Oceania. Historically, Blacks and Whites had been forced to be separated because of their race and skin color. Washington, JeffersonRead MoreThe Naturalization Process During The Late 19th And Early 20th Century1486 Words   |  6 Pagesknowledge as racial meters that result in the development of social hierarchies. Costa Najour was a Syrian immigrant who came to America from Mt. Lebanon. In 1909, Najour went to a federal court in Georgia to prove he was white and become a citizen. This is the first case that someone who applied for citizenship as a â€Å"white person† was granted it. Najour believed that race was much more important than skin color in defining his â€Å"whiteness†. Furthermore, he used the scientific evidence that â€Å"CaucasiansRead MorePurpose Of The Disability Voting Rights1503 Words   |  7 Pagesinnovative solutions to give greater political voice to the disabled communities. This will also improve the perceptions of the disabled communities among the elected. Non-Partisan Organization Philadelphia was â€Å"the worst-governed city in America† in the year 1903 (Seventy, 2017). The existing civic organizations were helpless before the corrupted system. The Republican Machine controlled the politics and the government in 1900s through fraud, graft, and political favoritism. The CommitteeRead MoreThe Social Problem Of Voting Rights1668 Words   |  7 PagesStates constitutions had no provisions that defined who was eligible to vote. There were no national standards for voting rights and the criteria for eligibility was determined by individual states. The lack of international standards left the rights of minority groups unprotected and led to the discrimination against women and minority races. In 1776 the law only allowed property owners right to vote and prohibited women and non-whites from voting. The inequalities in voting rights are historically associatedRead MoreThe Practices and Processes Shaping Racism in British Society1833 Words   |  8 Pagesrac ism in British society today must be looked at as a series of ideologies, that have been built into British institutions and organisations as a consequence of the historical contexts of colonialism and imperialism. However, ideas of race and differences between races are rooted even earlier than this, even as far back in history as the 16th century. Even though racism can operate on levels of both individual racism and institutional racism, it is the later that will be looked at in this essay togetherRead MoreAbercrombie Fitch, The Upscale Clothing Retailer Essay1725 Words   |  7 Pagesdisability, sex, or ethnicity can be a problem. Abercrombie aims for an â€Å"American† look, while other known retailers such as HM and the Gap focuses on hiring good looking people from many backgrounds and races. Abercrombie’s old concepts of â€Å"lookism† and â€Å"exclusion’ is outdated as people today value inclusion and a diverse world. Abercrombie and Fitch executives could do an array of things in order to attempt to solve the issue of â€Å"Looksism†. One of the first actions AF could take is to hire people from

Ways in which adults can effectively support free essay sample

There are a number of ways in which adults can effectively support and extend beech, language and communication development in children during early years. Firstly, It Is Important for us to adapt our language according to the childs age, needs and ablest. Some children who have English as a second language may require us to point to objects (www. earlylearnlngconsultancy. Co. UK). For example, when we are speaking to babies or toddlers, we would simplify the sentences for them to understand, whereas the older the children we can begin to use harder sentences.For example, when handing out cookies, too child who is 1 or 2 years of age we may old out a cookie and say the word, whereas to an older children we would say Would you Like a cookie? . Secondly; we must give children the time and opportunity to communicate. It is important to give children time to think about what has been said to them and if they dont answer straight away we must be patient and not answer for them (www. We will write a custom essay sample on Ways in which adults can effectively support or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page earlylearningconsultancy. Co. UK). Some children may require us to sounds them out but then we must get them to copy and blend the sounds together whilst giving them time to process what we are telling them.As mentioned in (www. Mendaciousness. Org. Skull other ways we can effectively support children and extend their speech, language and communicate may include: using simple repetitive language for familiar activities, comment on what children are doing in their play session, and we must try to expand what they say by adding a few words ourselves. For example a child might shout Bus! we should reply Thats right, Its a big, red bus. Some children may find using visual clues and reminders very useful in helping them follow routine and learn new work and concepts (www. Foundations. Org. UK).We an use pictures of the children themselves doing the activities, to represent different activities in the say as a visual timetable. These pictures can also be used to help children to choose activities. Language which helps support children when words dont sound clear. This includes giving them praise for trying them sating the word back to them, so if a child says tar we can smile and say yes, car, clever boy. Interacting can also be playing games, reading and singing songs. Getting children engaged in books from an early age can help with their reading and writing skills and an extend their language skills and vocabulary (www. arlylearningconsultancy. Co. UK). Singing simple songs and nursery rhymes develop childrens attention and listening skills and their awareness of rhymes and the word patterns. As mentioned in (www. earlylearningconsultancy. Co. UK), play and activity encourage children to communicate and practice their communication skills as they will need to communicate with their playmates and others so it creates a situation where they can practice and develop their speech, language and communication skills.

The Tragic Character In Oedipus The King free essay sample

Essay, Research Paper A tragic character is a classical poetry play in which a baronial rule character is brought to destroy basically as a effect of some utmost quality that is both illustriousness and his ruin. In the Oedipus Plays of Sophocles by Paul Roche, describes Oedious as a prorper male monarch, powerful individual, and really respectful human being for a good tragic hero. # 8220 ; Children, kids! Scions of the ancient Cadmean line! What is this significance of his mobing around my pess this holds out of oil boughs all wreathed in suffering? # 8221 ; ( sophocles.pg.23 ) this quotation mark by Oedipus, shows that he is a proper male monarch. A proper male monarch must be a individual who is respected by people and dramas in an of import function ina society. Oedipus resembles a proper male monarch because he is apprehensible, he will non allow his people suffer and wanted to treated every bit by his people. We will write a custom essay sample on The Tragic Character In Oedipus The King or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He aware of his responsibilities and order for his people to respoect him. For illustration when Oedipus found out that his people neede him to salvage the metropolis of Thebess. Oedipous listens to what his people demands are and attempts to work out them the best manner he can. Oedipus is a powerful individual who has the authorization to make anything he wants or desires and has the support of his people. For illustration when the chorus chooses to back up Oedipus to salvage the metropolis for the Thebes, he has power to direct Creon to Delphi to salvage the metropolis from the pestilence. Besides, he has the power to work out the enigma of killing the old male monarch named Laius by publishing a policy statement to assist happen the slayer in the first episode in the book. # 8220 ; So, Oedipus, you most respected male monarch # 8221 ; ( sophocles.pg.24 ) This tells us that Oedipus is a respectful perosn to his people, this was said by one of his people. he is a male monarch who treats elderly like any other people, he wants to be respected by his people by speaking to them and recognizing them. He regard he has the power to make what he wants but he merely uses his power to make what is good for his people. he besides esteem his people by informing and giving them their demands. In conlusion, Oedipus is a good a traguc hero who is a proper male monarch, powerful individual, and respectful human being.